After travelling to Morocco for a photo-shoot in early 2014, the design team of Daily Paper got inspired by the culture, colours and fabrics of the Moroccan people. Upon their return they got back to the drawing board and created 2 collections for the SS15 collection. This 1st drop is mainly focussed on the colour palettes used by the Moroccan people and their use of fabrics, while the 2nd drop shows influences from ancient and modern ‘Berber tribe’ elements.
The collection is an ode to North African culture and is named after the Imazhigen people of the region. The range is filled with well tailored staples such as: All over print T-shirts, nylon vests, classic bomber jackets, cotton rain coats, and all over embroidered jogger pants.